PHILIPPINE TRAVEL EXCHANGE 2009
The Department of Tourism (DOT) through the Philippine Convention and Visitors Corporation (PCVC) will spearhead the 9th Philippine Travel Exchange (PHITEX ‘09) which will be held at the SMX Convention Center, Pasay City on September 02-04, 2009.PHITEX is an annual marketing event to strengthen the country’s brand image and to encourage participants to promote affordable and competitive tour packages. The main component of PHITEX is the Travel Exchange or (TRAVEX), whereby Sellers of Philippine tourism products meet up with international Buyers in one-on-one scheduled business appointments.
This year’s theme is “Explore, Experience …….. The Philippines is made to be traveled”. The country’s unique 7,107-island geography is ideal for those seeking adventure, diving, history, dining and shopping. The Philippine Department of Tourism is spearheading the promotions to highlight some of the archipelago's unique island attractions that a traveler can explore, as well as experience the fun and excitement the myriad of activities which they can engage in while in the country.In addition to TRAVEX, pre- and post-conference tours to key Philippine attractions and destinations are available for the Buyers to experience first-hand the beauty of our islands and the warmth of its people.
This year's PHITEX is organized and supported by Philippine Tour Operators Association (PHILTOA), Philippine Travel Agencies Association (PTAA), Hotel Sales and Marketing Association (HSMA) and Philippine Airlines (PAL).
OBJECTIVES:
- To provide a venue for foreign buyers of travel products to discuss business with Philippine tourism suppliers;
- Entice buyers to include the Philippines in their tour programs or expand their existing tour programs of the archipelago; and
- Generate maximum exposure of the Philippine destinations to key target markets and launch packages designed for niche markets.